Customer Relationship Management (CRM) Strategy in Building Relationships with Customers

Authors

  • Suci Purwati UIN Sunan Gunung Djati Bandung
  • Eri Novari UIN Sunan Gunung Djati Bandung

DOI:

https://doi.org/10.32506/joes.v7i1.848

Keywords:

CRM, Customer Relationship Management, Customer

Abstract

In the business world, Customer Relationship Management (CRM) has become an important component in maintaining healthy relationships with customers. Business ethics and moral values are very important in the Islamic view to direct business relationships with customers. This study examines Customer Relationship Management methods that combine Islamic principles to build significant relationships with customers. In this research, a qualitative approach is used involving literature analysis and case studies about companies that use an Islamic-based CRM approach. This research underscores how important it is to incorporate Islamic values into CRM strategies to build meaningful, moral, and sustainable customer relationships. By using this approach, companies can gain customer trust and loyalty while remaining true to Islamic moral principles in all business relationships. 

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Published

2023-06-30

How to Cite

Purwati, S. ., & Novari, E. . (2023). Customer Relationship Management (CRM) Strategy in Building Relationships with Customers. Journal of Economicate Studies, 7(1). https://doi.org/10.32506/joes.v7i1.848