Referral Marketing: Marketing Strategy in Increasing Customer Reach
DOI:
https://doi.org/10.32506/joes.v7i1.845Keywords:
Referral Marketing, CustomersAbstract
Referral marketing is a marketing strategy that is increasingly popular in Indonesia increase customer reach. This research investigates various marketing strategies used in referral marketing programs and their impact on improvement customer reach. The research method involves analysis of literature and sources literature in referral marketing programs. This research also identifies several challenges that may be faced in implementing referrals marketing, such as data privacy issues and errors in referral tracking. By hence, careful management and a deep understanding of behavior customers are needed to overcome these obstacles. This research provides insight valuable information about the importance of referral marketing as a marketing strategy can increase customer reach. The practical implication is that companies need to consider using referral marketing in their marketing strategy to expand customer reach and increase their business growth.
Downloads
References
Musta’in, M. M., Muafiqie, M. S. D. H., Karman, M. S. A., & Kalsum, M. U. (2022). Ekonomi Kreatif
Berbasis Digital dan Kemandirian Masyarakat Era Society 5.0.
Fatihudin, D., & Firmansyah, A. (2019). Pemasaran Jasa (strategi, mengukur kepuasan dan loyalitas
pelanggan). Deepublish.
Griffin, J. (2005). Customer Loyalty. ESENSI.
Chakti, G. (2019). The Book Of Digital Marketing: Buku Pemasaran Digital (Vol. 1). Celebes Media
Perkasa.
Sudarsono, H. (2020). Manajemen Pemasaran. Pustaka Abadi.
Des Derivanti, A., & Ramadhani, A. (2023). Strategi Komunikasi Pemasaran PT. Mitra Property Group
Dalam Meningkatkan Penjualan Property Di Perumahan Sentul City Bogor. Jurnal Ilmiah Dan Karya
Mahasiswa, 1(4), 435-448.
Rumondang, A., Sudirman, A., & Sitorus, S. (2020). Pemasaran Digital dan Perilaku Konsumen.
Suryani, T. (2017). Manajemen pemasaran strategik bank di era global. Prenada Media.
Wirapraja, Alexander, et al. "Manajemen pemasaran perusahaan." (2021).
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Bella Yuliawan Barokah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.