Referral Marketing: Marketing Strategy in Increasing Customer Reach

Abstract

Referral marketing is a marketing strategy that is increasingly popular in Indonesia increase customer reach. This research investigates various marketing strategies used in referral marketing programs and their impact on improvement customer reach. The research method involves analysis of literature and sources literature in referral marketing programs. This research also identifies several challenges that may be faced in implementing referrals marketing, such as data privacy issues and errors in referral tracking. By hence, careful management and a deep understanding of behavior customers are needed to overcome these obstacles. This research provides insight valuable information about the importance of referral marketing as a marketing strategy can increase customer reach. The practical implication is that companies need to consider using referral marketing in their marketing strategy to expand customer reach and increase their business growth.