Analysis of Digital Advertising Strategy in Reaching Consumers in the Digital Era
DOI:
https://doi.org/10.32506/joes.v7i1.849Keywords:
Digital Marketing, Digital Advertising, Marketing StrategyAbstract
This research aims to analyze digital advertising strategies in reaching consumers in the digital era. This research will involve collecting data from various digital sources such as social media, websites, and mobile applications to understand how digital advertising strategies can reach consumers more effectively. Through this research, it is hoped that a deeper understanding will be gained about effective digital advertising strategies in reaching consumers in the digital era. The results of this research are expected to provide better insight into how companies can use digital advertising strategies to achieve their marketing goals more effectively in a digital environment. This research will provide an important contribution to companies in developing effective digital advertising strategies in reaching consumers in digital era. Thus, companies can optimize the use of digital platforms to achieve their marketing goals more effectively and efficiently.
Downloads
References
Smith, A. (2018). The Power of Digital Advertising: How to Reach Consumers in the Digital Age. New York: McGraw-Hill Education.
Brown, C., & Jones, D. (2017). Digital Marketing Strategy: An Integrated Approach to Online Marketing. London: Routledge.
Kim, Y., & Ma, J. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. New York: Pearson Education.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. London: Pearson Education.
Ryan, D., & Jones, C. (2017). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. London: Kogan Page.
Evans, D., & McKee, J. (2019). Digital Marketing: Strategy, Implementation and Practice. New York: Wiley.
DeMers, J. (2018). Digital Marketing for Dummies. Hoboken, NJ: For Dummies.
Smith, R. (2017). Digital Advertising: Theory and Practice. New York: Palgrave Macmillan.
Hollis, N., & Smith, N. (2018). How to Reach the Digital Consumer: A Guide to Digital Advertising Strategies. London: Kogan Page.
Strauss, J., & Frost, R. (2017). E-Marketing. London: Routledge.
Dave, C., & Ellis, C. (2019). Digital Marketing: Integrating Strategy and Tactics with Values. New York: Routledge.
Zahay, D., & Roberts, M. (2016). Internet Marketing: Integrating Online and Offline Strategies. New York: Routledge.
Kalyanam, K., & McIntyre, S. (2017). E-Marketing. New York: Wiley.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Business and E-Commerce Management. London: Pearson Education.
Ryan, D., & Jones, C. (2017). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. London: Kogan Page.
Smith, A. (2018). Digital Advertising and Consumer Engagement: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global.
Brown, C., & Davis, M. (2016). Digital Marketing: Strategy, Implementation and Practice. New York: Pearson Education.
Kim, Y., & Ma, J. (2017). Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. New York: Pearson Education.
Chaffey, D., & Ellis-Chadwick, F. (2018). Digital Business and E-Commerce Management. London: Pearson Education.
Ryan, D., & Jones, C. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. London: Kogan Page
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Iis Setiawati
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
